Digital Marketing Specialist/Copywriter

Organization

First Liberty Institute is the largest legal organization in the nation dedicated exclusively to defending religious liberty for all Americans. Based in Plano, TX, First Liberty represents people of all faiths, providing vigorous representation of clients whose First Amendment rights have been violated, whether in the public arena, schools, the military, or churches.

What This Job is About

We are looking for a bright, talented and motivated professional who is passionate about leveraging digital marketing advertising and fundraising. As a key membr of the of our growing digital marketing team, you will help communicate the "voice and vision" of the brand via digital marketing and fundraising campaigns initiatives that will inspire supporters to take action. Above all, you are a great storyteller, a pro with your prose, who knows how to communicate across a variety of marketing and media channels.

The Digital Marketing Manager/Specialist will work under the leadership of a creative and energetic Director of Marketing Communications.  While it is not a job for the faint of heart or slow to act, it is a great opportunity for the person who shares our commitment to the essential constitutional imperative and loves to make exceptional websites that will be easily found, engage users, and drive conversions.

Essential Duties and Responsibilities:

• Execute and implement the core marketing strategies for specific legal cases and marketing/fundraising campaigns
• Be the "voice of the campaign/brand" by writing and developing key narratives that directly speak to and engage supporters through a variety of channels, including: monthly email fundraising appeals, case videos, website landing page and donation page copy, digital ads and various print and event collateral materials
• Have the ability to craft compelling personal prose that speak to the heart of the donor and compel and inspire them to take action
• Collaborate with integrated marketing team members to ensure campaigns are multi-channel, including social media, email marketing and livestreaming/production teams

Qualifications/Requirements:

• Previous copywriter experience in teh non-profit/fundraising space
• Clear strategic understanding of what motivates donors to action and how to confidently communicate those messages through multi-media channels and executions
• Ability to showcase experience and success in previous social, advertising, email, website and texting campaigns
• Positive, collaborative, inclusive and flexible team member
• Resourceful and organized self-starter who can manage multiple priorities in a fast-paced environment

Experience:

• Proficient in analyzing and interpreting online A/B experiments
• Experience in online tracking tools (Google Analytics, Google Tag Manager, Facebook Analytics, etc.)
• Experience in HTML, CSS and Javascript is a plus
• BS in Marketing, Communications or relevant field
• Minimum of 5 years of digital marketing experience required

Compensation

This is an outstanding opportunity for a highly motivated professional to assume a pivotal role in a fast-growing, highly respected organization. We are seeking an individual of outstanding quality with a respected track record.  First Liberty Institute is prepared to offer an attractive compensation package, including a competitive base salary as well as health, 403(b), and vacation benefits.

First Liberty Institute is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, sex, national origin, disability or marital status, in accordance with federal and state law.